About Us

Hi, I’m KeAisa Williams, a 26-year-old lash artist from Richmond, VA, and the founder of The Lash Sweetie — a brand created by a lash artist, for lash artists.

After years of perfecting my craft behind the chair, I wanted to create something bigger — a product line that truly supports other lash professionals. Every item in my collection has been deeply researched, tested, and selected to meet the real needs of lash techs who care about quality, performance, and client satisfaction.

From durable tweezers to rich, long-lasting adhesives and soft, lightweight lash trays, each product is designed to make your work easier and your results flawless. My goal is to give artists the tools and confidence they need to deliver their best sets every time.